![]() The slower the page, the poorer it will perform in search results. Google uses loading times as a factor when ranking pages in its search engine. And 40% will abandon it if it takes longer than 3 seconds. The larger the file size, the longer it takes for an image file to download, slowing your entire website down.Īccording to Neil Patel, 47% of people expect your website to load in less than 2 seconds. When a user visits your site, their device has to download images so that they’re visible. ![]() If it isn’t it will harm the speed of your website, which impacts user experience and causes frustrated visitors to abandon your web page. The Importance of Image CompressionĮvery image that you upload to your website should be compressed to reduce its overall size without affecting its quality. It’s when compression is used that problems start to arise. You can save a photo as a PNG or a graphic as a JPEG and not be able to tell the difference. What happens if you choose the wrong format? If it’s a logo, text or has flat colors, save it as a PNG. If your image is packed with colors and has different textures and gradients, save it as a JPEG. The basic rule for choosing the right format is JPEG for photos, PNG for graphics. PNG works better with limited color images such as icon graphics and line drawings.Ĭhoosing the right format for your image matters because it affects the quality of the image and speed of your site. The two most common image formats used on online are JPEG and PNG.īecause of its smaller file size and high quality for photos and images with lots of colors, JPEG is the preferred format in the majority of cases. Before we get into discussing WordPress image sizes, it’s important to know about formats.
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